Clark’s “Blue Viper 1/1 Auto” card quickly found a buyer, reflecting the immense popularity and market value the Iowa superstar brings. Unlike typical auctions, this card was sold using a Dutch Auction format where the price drops every five minutes. However, due to the high demand for Clark’s memorabilia, the card sold instantly at the initial price, circumventing the need for any price reduction.
In addition to the Caitlin Clark sale, Panini released other variations of Clark’s cards. These ranged from a base card priced at $9.99 to a non-autographed version of the Blue Viper 1/1, which fetched $3,000 within minutes.
Other top WNBA draft picks, including Cameron Brink (No. 2, Los Angeles Sparks), Kamilla Cardoso (No. 3, Chicago Sky), and Angel Reese (No. 7, Chicago Sky), also had cards released under the same series. Brink and Reese had some of the highest-end cards starting at $1,500 and $1,000, respectively. Both of these cards sold quickly at their starting prices.
In total, 64 variations of the cards were released.
Clark’s impact on the sports card market has been significant. Her previous cards, especially from her college days at Iowa, have fetched eye-popping amounts. Notably, her 2022 Bowman University Superfractor 1/1 Rookie Auto card was sold for $78,000 earlier this year, setting a record for women’s basketball cards.
Clark, who was named the 2024 Naismith Women’s Player of the Year, has been compared to NBA’s Steph Curry due to her scoring ability. In March, Clark inked a deal with Panini, making her the company’s first multi-year exclusive female athlete. One of the first products to roll out under the agreement was a special Panini Instant Card, which commemorated her historic scoring records.
This partnership is expected to pave the way for future agreements with other female athletes, as Panini looks to expand its representation of women’s sports. The success of Clark’s card sales, including the rapid sell-out of her Blue Viper 1/1 Auto card, demonstrates the significant market potential and fan interest in women’s basketball collectibles.
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